About Goodtime Jewellers

Four stores. One family. And a straightforward idea: jewellery is for wearing, not for saving.

What we actually sell

Most of our range is 18k gold plated over stainless steel, and we are not shy about saying so – it is the reason people come back a second time. Solid gold is beautiful, soft and expensive. Plated steel gives you the same colour and finish on a metal that will not bend out of shape or rust, at a price that lets you own a chain, a bracelet and a ring instead of choosing between them. Where a piece is sterling silver or solid gold, the product page says so plainly.

Alongside that we carry genuine branded watches – Movado, Bulova, Citizen, Armani Exchange – each covered by its manufacturer warranty. And the everyday range you would expect: chains, rings, bracelets, necklaces, pendants, earrings, anklets and nose pins.

Why four malls and not a warehouse

Because jewellery does not photograph honestly. Weight, drape, the way a chain catches light across a room – a screen flattens all of it. Being inside Bramalea City Centre, Woodbine Mall, Erin Mills Town Centre and Dufferin Mall means you can hold a piece before you decide, and come back to a real person afterwards. It is also why we can take repairs across the counter rather than posting your jewellery away and hoping.

How we price

We price for everyday buying. Not the once-in-a-lifetime purchase you plan around a milestone – the one you make on a Tuesday because you saw it and liked it. That decision should not need a savings plan, and at our end of the market it does not.

Start here

Browse the full collection, work out your size with the size guide, or find your nearest of our four Greater Toronto Area stores. Still deciding? Ask us – that is what we are here for.